It is fashionable to be “green” these days. The Prius, corn syrup cups, low-flow faucets… all of these are examples of how popular it is to be eco-conscious. But, going green with your marketing accomplishes two goals:
- Helps the environment, lowers waste and conserves resources (this is obvious)
- Gets a better return on investment
So, I guess it can be “green” in more than one way. We can save the planet and save our wallets at the same time. How does that work? Well, technological marketing tools allow us to target our audience, use inexpensive resources to reach them, and to measure our results to perfect our approach over time.
Target your audience
Behavioral marketing has been used for nearly a decade. Some websites (like newspaper sites) follow each registered user’s behavior. They can tell what kinds of stories appeal to you Continue reading