Don’t delegate your company’s social media

social media shouldn't be delegatedLast year I met one of the editors of Dwell magazine. (If you haven’t read Dwell, please pick one up at the store. It is bea-u-ti-ful!) Anyhow, she told me that she managed the social media accounts for her magazine. I was surprised. I had heard of so many companies hiring out their social media or giving it to an intern. She was the first true company leader I’d met who was Tweeting, Facebooking, and such.

So, why didn’t she delegate this? Continue reading

What do I post on my social media sites? Learn 5 ways to create dynamic social media content

How to create dynamic social media contentSo you have successfully signed up for Facebook, Twitter, a blog or other social media accounts. Now what do you post? Creating dynamic social media content isn’t as hard as you might think. And it might only take you 5-15 minutes per day. The most important thing is to BE SOCIAL. Continue reading

How do I build a value proposition?

Before making any investment or purchase, we measure the service’s/product’s value. We want to be sure it is worth what we are about to pay. A business, especially one that is service-based, needs to have a clear “value proposition”: services and benefits associated with the service/product. Continue reading

Why should I use YouTube for my business?

“Why should I use YouTube for my business?” I hear that question a lot.

Did you know that YouTube is used as a search engine by millions of people? That’s right. When researching a topic, they go to YouTube. It is a much more interactive tool than many others. The use of YouTube is on the rise, too. Check out some of these stats: Continue reading