Last year I met one of the editors of Dwell magazine. (If you haven’t read Dwell, please pick one up at the store. It is bea-u-ti-ful!) Anyhow, she told me that she managed the social media accounts for her magazine. I was surprised. I had heard of so many companies hiring out their social media or giving it to an intern. She was the first true company leader I’d met who was Tweeting, Facebooking, and such.
So, why didn’t she delegate this? Continue reading